Our founder, Mrs. Bai who is the leading independent new woman, recognized the development and potential of the Asian market. Among several partners, Mrs. Bai selected Enhuixiaowu Cosmetics Products Co.,Ltd. in Yiwu as our earliest factory in the Asia-Pacific region and established multiple assembly line factories that responsible for product development and manufacturing in China. With decades experiences of technology improvements and comprehensive service accumulations, BLJ has built a leading position in the cosmetics market with products that are "diverse in functionality, become phenomenal, suitable for multi-colored people, easy to store, and capable for various situations". Our cosmetics products are widely used in beauty and personal care industries.
Based on the service principle of "creating value for customers, providing convenience, passing on the good product qualities from generation to generation," BLJ provides varieties of cosmetics products targeting users who have specific needs from different colored groups in various scenarios and industries which achieve the effect of "one product with varied purposes, multi-values and recyclable use" in order to achieve the aim of reduce the need for repetitive selection processes, lower the unnecessary consumption costs and avoid single-use results that only serve a one-time purpose. This concept aligns with our major idea of "diverse in functionality, become phenomenal, suitable for multi-colored people, easy to store, and capable for various situations."